Audible is a veritable online library catering to all sorts of readers, and it even segments them with targeted newsletters on the genres they most prefer.Ĭonsider this nonfiction newsletter from Audible (which is available in addition to newsletters for thrillers, memoirs and more).įirst off, the name is an absolute hit, playing on the fact-based nature of nonfiction writing. AudibleĪudible has grown to become a household name, offering all sorts of book recordings including fiction, biographies, nonfiction, romance, sci-fi, young adult literature and more - sometimes with the help of a famous voice or two. Now that we have an idea of all the elements that make up a good marketing newsletter, let’s take a look at some of your favorite newsletter examples and why we love them. Also, be sure to define your metrics (e.g., open rates or CTA button clicks) so you can track, test and optimize your newsletter. Your marketing team should have a plan for how you’ll distribute and promote the newsletter outside the email channel (like on social media or in blog posts). Your newsletter is just one cog in your overall digital marketing strategy. Not just because they’re widely read, but because they’re promoted effectively. Lastly, the best newsletters are well-known. However, you can still make your newsletter emails recognizable by including your newsletter name in the subject line. In terms of a subject line, it’s always good to have a unique subject line for each email to preview the content for readers.
This means you’ll need to continuously ensure your email lists are clean, as well as any emails you newly acquire. What’s a good email? It’s personalized, sent to an active address and it has a relevant subject line. Optimized emails: The technical aspects of email marketing can also influence the success of your newsletter.However, the implied agreement is that your newsletter content has to be relevant and valuable for CTA buttons to stand any chance of being clicked. To that end, your email newsletter design should feature clear calls to action, whether those are CTA buttons or a quick link at the end of the email. Ultimately, the goal of your marketing newsletter is to drive traffic back to your site, resources and product or service landing pages. Clear calls to action: This point is more geared toward the content marketers in us, rather than online readers.Don’t have the internal resources to design a newsletter from scratch? There are plenty of newsletter templates available on the web that you can leverage. Don’t forget that formatting is also functional, and should structure the email copy in a way that’s easy to read on both desktop and mobile. From there, you should consider including design elements like pull quotes, illustrations, graphs, photos, GIFs and memes. Like every good newspaper, your email newsletter should have a masthead with your newsletter name.
You need visuals that pop and attract the eyes of readers who may be scanning their inboxes.
You can draw on your brand identity here to help inform what you want to say and why you’re sending an email about it. You need a clear mission and message behind every email you send. Mission and message: These are basic concepts, but twin pillars to newsletter success.These factors range from strategy to email design and mobile responsiveness, so be sure to sit your marketing team down to hammer through each point. The characteristics of a good marketing newsletterīefore we dive into the examples, let’s take some time to go over the shared qualities of highly effective company newsletters. We’ve collected some of our favorite newsletter examples that demonstrate exactly what to do right. Before you can start cultivating a dedicated network of readers, you need to know what makes a good email newsletter.
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